Colors is one of the most important dimension. How to choose the right effective colors for your call-to-action button? Do you know what is "conversion"? How to decide and what is the rule of thumb to consider with the theme of your website? One big clue is to think about who visits your site and how important it is (as a Social Enterprise whether you are a 'for-profit' or a 'non-profit'). You want a call-to-action button that converts a website visitor to a buying customer/client.

I think call-to-action is the most important element of any website. After all this is the main reason to have a website, having an action on it. So tiny details like buttons, text, colours and the entire user journey are very important.

Yes! A short message that you can cancel any time You like 🤓 And it would be awesome, if the service has their own style of writing and therefore the message does not always have to say "money back guarantee" it can also say something more palyful. That absolutely depends on who is/are your persona(s)! More on personas here: https://www.seincubation.com/forum/useful-tools-services/design-matters-ux-persona-vs-buyer-persona?fbclid=IwAR2dZLAzrsub-tUuOAzlEGSPVyKv5fR-CXVMiFwpnBOMFgW0l1FcLjZp7Qk

The text above the button should ideally explain in a few words how often will you receive an email. Also, don't forget to add a sentence that clarifies the content of newsletters. Customers are often repelled by the thought of getting "spam" on daily basis. 🤓