Hello every one!
It’s been three years since I lunch my business. We make tote-bags, cushion and other products which single moms embroidery Iranian modern illustration on them. Before corona crisis are sale was good. It was a balance between what we produce and what we sell. But now it really affect our sale. I would like you to recommend me your ideas to sell my products like before or even better.
Here is my Iranian online shop website.
https://paymishe.com/shop/yassaminarang
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This is great too @Yassamin Najafi! Show us also your new progress :)
We had a great session discussing about Yassamin's Customer Persona. After our meeting, my thoughts while reviewing the discussion which includes that you will invest more time on 1. Pinterest, Eco or Green Consumer #hashtags, groups and communities (if at all considering the US market) 2. Blogging, reaching out to more 'Green conscious' Influencers on Instagram, find out more about 'Eco Cotton' as a material, 3. even strategically applying Design Thinking on other kinds of bags using the same material that you existingly have- 4. emphasize 'Washable' as the USP, see new design or product diversity:
https://www.pinterest.com/pin/686939749396661062/
To raise even more awareness around the pandemic’s impact on Single Mothers everywhere, especially in Iran. and rallying Yassamin Craft's community to put much needed money directly into Single Mom's families.
For many single mothers, a single day of boosted sales can mean the difference between being able to buy food or not. Apply Emotional appeal in your writing of your call to action CTA to reach your pool of 'customers' (you have them on Whatsapp @Yassamin). They are the rational, cool headed young women, who empathize, love the Earth, into environmental protection, rights, supports 'green consumerism' even if the price is a little on the high side. At the same time, they appreciates better quality and durability of a product.
To conduct a survey and speak to them, to find out deeper research into your persona 'Nadiya'
You also will consider a pricing strategy, for higher economies of buying and explores: buying another bag with option to personalise the embroidery designs (at a top up price). Even you are ready to campaign, buy a second bag (at 10% savings,) for giving away to a friend as a Birthday present. Or Mothers' Day campaign for companies to order in bulk. Your regular customer base are your advocates, you will also want to inform them about the FREE SHIPPING within Iran borders.
thank you :)
Yes Yassamin, we can have an initial chat to explore your Persona. Do contact me :)
It is very important to know who are your buyers. Are they men or mainly women are buying your products? City people or you have more sales in the countryside? You are popular among youngsters or rather older people are buying your bags? @Jodee has a great training session on Customer Profile and Persona. Please contact her (book a videochat session with her at https://www.blueumb.com/bookings-checkout/jodee-lim-ux-ui) and she helps you to deal with this issue. If we could identify who are those people who kept buying your products even after the crisis we can target similar people with a marketing campaign.
Dear Yassamin, do you have data about your former customers? Who were your buyers? Would be great to explore your customer's profile and identifying who are those who kept ordering even during the crisis.