“It doesn’t matter which laptop brand you choose, I just want you to look for a laptop with the Intel Core i7 processor {…}; that will determine the speed of your computer”, my brother told me a few days. Now, while my recollection on the other specifications is not clear, I did not forget “Intel Core i7”. Who would forget Intel? Intel is the brand name you might see every day, if you are a PC person. It is the silver and/or blue sticker, sometimes the size of your old SIM card, right beside your computer’s touchpad.
So, what is Intel? Why it is so singlehandedly trusted? What does their corporate social responsibility (CSR) strategy look like? They are trusted for their superior product quality; does that mean that they do “good” socially too?
In this paper, I analyze the culture of corporate citizenship at Intel within the past few decades and try to respond to the aforementioned questions. I will be using the matrix of corporate citizenship developed by Mirvis and Googins of the Center of Corporate Citizenship at the Boston College.
How about you? Is your favorite company doing socially “good”?
Let's discuss!
Thank you Dianka for uploading your analysis. :) Your question made me thinking if I take into consideration the sustainability dimensions when I make decision about a product or service. Most of the cases not. :( Only when I do large purchases (car for example) I do deeper investigations into the company. I need to change this :)
Yes! This is not systematic for all of us but it should be. We are shifting to circular economies now and it should be normal for us to expect that our actions will trigger a chain of other positive reactions. Also, it should not take too much research to know if your favorite company is acting sustainably. I honestly believe that every employee, including cashiers, guards, tellers should be able to answer the simple question: "what does this company do with my money?".
I think, one of the best ways to mainstream sustainability is to make it popular. Before TESLA driving an electric car was a niche, mainstream car makers and also customers looked at electric cars as toys. TESLA became a category changer turning their electric car as a desirable product.