Communicating your own personal entrepreneur journey
Date: Wednesday 9th September 2020
Time: 2:00pm – 4:00pm (UK time) /3:00pm – 5:00pm (CET)
Participant numbers: Limit to 20 people
About the online Workshop
What motivated you to become a social entrepreneur? What is the driving force behind your business? What do you want to achieve and why?
As a social entrepreneur, it is important that you can communicate what inspires you and why you have set off down the road that you have. It is vital that you can articulate your own personal story and use this to connect with people at an emotional, human level. This workshop will explore the power of personal stories and how you can use these to communicate your journey as a social entrepreneur.
The workshop will be led by digital storyteller – Hayley Trowbridge – who will draw on her professional expertise in digital communications, as well as her own experiences as a social entrepreneur in the UK to guide you through different techniques, tools and approaches to using personal storytelling as a part of your business development and communication activities.
As part of this workshop, you will:
Explore different ways stories can be used by entrepreneurs to engage with customers, build relationships with clients and create a personal brand identity
Identify the core parts of your story and how you can structure these to communicate the values and vision behind your business
Be introduced to different tools that can help you to communicate your story and think about what contexts/platforms are suitable to personal storytelling as an entrepreneur
After the session, you can post examples of how you are sharing your personal entrepreneur journey with potential customers and clients on the Social Entrepreneurship Incubation Program forum and receive feedback from other social entrepreneurs involved in the program and the workshop facilitator.
About the Facilitator
Dr. Hayley Trowbridge is a social entrepreneur with over a decade of experience in the creative, heritage, education, community development and research sectors. Throughout her career, she has specialised in the use of digital technologies and media to enhance people’s lives, develop skills and capacity (at both individual and organisational levels), and to address social and cultural inequalities. Hayley is currently the CEO of People’s Voice Media and strategically leads the organisation’s work across the UK and Europe. A core part of this role, is supporting people to use digital storytelling as a tool for communication and a vehicle for social change. Combining her expertise in digital communications with her knowledge of the social enterprise sector in the UK, Hayley will lead this workshop and pass on some of her know-how and learning to members of the Social Entrepreneurship Incubation Program.
Dr. Hayley Trowbridge
People’s Voice Media is a charity and social enterprise based in the UK but who operates across Europe. They are committed to supporting people to improve their lives and bring people’s voices together to enable individuals, groups and organisations to find better ways to improve their worlds and the world around them. Their core tool is Community Reporting – a pan-European lived experience storytelling movement – that currently has over 2000 members and 50+ partners. Through this they support people to develop new skills, sharing knowledge and expertise with others, enhance their health and well-being and become more economically stable. For more information visit: https://peoplesvoicemedia.co.uk