Measure or not to measure?


Many studies reveal that social impact measurement practice in the social enterprises is as not widespread as it could be (Epstein, Yuthas, 2014; Grieco, 2018, Urmanvičienė, 2019). A study by Grieco (2018) revealed that some social enterprises are principally willing to engage in impact measurement but do not do so, or only irregularly due to lack of resources and capacity.

Some scholars started discussions that impact measurement can be too difficult for any social enterprise. According to Epstein, Yuthas (2014), many organizations do not implement social impact measurements because they simply do not know what and how to measure, and believe that they simply do not have the skills and knowledge to implement impact measurement in their organization. However, the implementation of measurement in organizations is very important - without it, there is a high risk that funds, time and other resources that are invested in the activities of the organization are wasted.

Moreover, impact measurement enables accountability of social enterprises toward their stakeholders. Social enterprises rely on resources from their stakeholders—be it donors, volunteers, governments, or partners. These resource providers might in turn, be interested in knowing how their resources were used and to what effect. Secondly, impact measurement can support internal decision-making. It enables a social enterprise to identify those activities and programs that create the highest societal benefit as well as those that might not deliver expected impact.




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