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  • Writer's pictureJodee

Putting Personas to Work in UX Design: What They Are and Why They’re Important

Updated: Jun 14, 2020

With Yassamin, some important actions have shown results for her Online e-Commerce store and as an Iranian brand owner like herself. In the course of actions, the following worked after the Persona session:

Yassamin saw incoming sales. We recommended the usage and application of the targetted hashtags within Instagram. Pivoting her focus preparing post-COVID19, is the usage of 'Washable' materials of her Tote-bags with artistic Illustration embroidery. (hashtag #washable is added in all her Instagram new posts).

A second good feedback is from SuperAble, founder or ideator Malahat. Malahat plans to leverage on LinkedIn and besides posting in Instagram stories, she's intending to use short videos to 'bust' public myths and change mindsets about disability employment to all its stakeholders. Recognising that Corporate Social Responsibility (CSR) of companies (large corporations) as the priority persona for the current phase of SuperAble inorder to generate sales. In this stage, she will keep her focus on the craft of her communication, a strategy on her existing website. We mentioned briefly for some UI requirements such as font size, typeface (Arial), images (see more: for disability group such as autism (for example). Malahat aims also to use UI design recommendations which follows the guidelines set forth by the World Wide Web Consortium (W3C) through the Web Accessibility Initiative (WAI) to improve web access to people with disabilities by means of the concept of “inclusive design”. There will be forward plans for converting forms on her landing pages targeted to HR executives and recruitment managers. On top of training workshops, one of her goal is to bring higher awareness to 'SuperABLE' with Colour Psychology coded in conjunction to the UNSDGs. There is a chance for us to see Youtube contents to reach out to disability groups in a much faster manner too. There was an interesting exchange today with founder of Avena Interactive. I felt immediately on Level 2 of solving EduTech problems using Design Thinking method. We explored the many challenges that will be post-COVID19 for Nigeria in Western Africa - we spoke about tackling "wicked problems". A wicked problem is a social or cultural issue or concern that is difficult to explain and inherently impossible to solve. Tolulope cited the examples of wicked problems in today's Nigerian society which includes education design, financial crises, health care, hunger, income disparity, poverty, and sustainability.

Although Nigeria is the top oil exporter in Africa, which has helped to create wealth related to crude sales that account for more than half of government revenue. But a failure to diversify the economy and build much-needed transport and power

infrastructure has stymied growth and the spread of wealth beyond a rich elite. His heart felt concern is that "One in every five of the world's out-of-school children is in Nigeria. Even though primary education is officially free and compulsory, about 10.5 million of the country's children aged 5-14 years are not in school. If you would like to find out who is your Persona too, feel free to reach out to Jodee Lim

Or join our Mentors Michaela, Ashley, Sara in the upcoming Event SEIP Webinar: Digital Doubts

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