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TRUST AND PROGRESS: THE POWER OF LEVERAGING TRUST IN BUSINESS

My name is Dianka Diaby and I am the founder of Afrique Capable, a social enterprise that supports SMEs in Africa. I always look for creative solutions to any problem. I work over the internet, face to face or on the phone; doing what is necessary for positive, long-term results. You can find us on Facebook @Afriquecapable. Our webpage is acapable.org.



In this three part-blog, I discuss how I supported three local businesses in Senegal by fostering communication and trust.


Call me biased, but I have always seen Africans involved in local businesses as entrepreneurs despite their low literacy rates, low capitals, small outputs, and weak networks. In my eyes, with the right support, they can operate and grow like any other entrepreneurs in any part of the world. As such, I have always been interested in supporting them. I even enrolled myself in a college program to be able to do just that. However, the most eye-opening fact for me has been to learn that I can positively and measurably impact their productivity with as little as creating trust between us.



Baobab Tree in Keur Massar, September 2021
Baobab Tree in Keur Massar, September 2021

How was that possible?


I spent several months in Keur Massar, a city on the outskirts of Dakar, between 2020 and 2021. During that time, I had the pleasure of meeting and working with three local entrepreneurs who blew me away with their speedy progress. These are their stories.