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Branding Foundations for Social Enterprises

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This online course, "Branding Foundations for Early-Stage Social Enterprises", is designed to equip social entrepreneurs in the ideation phase with the fundamental understanding and practical skills needed to develop their brand identity. The course aims to emphasize the critical role of branding in connecting with audiences, differentiating the enterprise, and supporting its mission. The course acknowledges the realities many early-stage social entrepreneurs face: limited time, financial resources, and manpower. Therefore, it provides actionable, easy-to-implement strategies, tools, and exercises that learners can apply at their own pace. From defining your enterprise's core values and crafting a compelling brand story to developing a consistent brand voice and visual identity, the course offers hands-on guidance at every step. Furthermore, it recognizes that much valuable work in understanding the target audience has already been accomplished in the Empathize and Define stages of the Design Thinking Process. As such, the course builds upon these insights to help entrepreneurs ensure their brand resonates with their intended audience. In addition to these practical aspects, the course underscores the importance of authenticity and engagement in the branding process. It guides learners in engaging their audience authentically, building relationships, and using feedback to refine their brand. In sum, this course offers a comprehensive introduction to branding.

You can also join this program via the mobile app.



Single Payment
2 Plans Available
From €15.00/month

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