Dear all, I have been experimenting with using a Google spreadsheet to manage Digital Expenditure. This spreadsheet was inspired by the Digital Doubts webinar, and currently the currency conversion is from USD to Euros and Rupees. I actually tested this tool out with a client and we were shocked to discover how much was being spent on digital services that were not strictly necessary at this point. For example, paying 11 dollars for web hosting when the website is a simple, B2B website barely averaging a 100 unique visitors per month. I would love, love some feedback from all of you about how to improve this tool. Here is the Google Docs link. I can also upload the xlxs, csv, ods. https://docs.google.com/spreadsheets/d/1bIhLLzlWrqyKVtrcFiy5tW7NMfWdL2xecTR_9h01PhQ/edit?usp=sharing

Who is who? Do you know who is your PERSONA? Who is your buyer of your (social/NGO) services? Who is your user persona? Are they the same person? Which tool do you use to study your Persona?

We share some design tips to make your Call-to-action more effective for your business or social enterprise. How to make it better? Which are your most burning questions with regards to your 'call-to-action' button?