"Do you really know who is your buyer persona? Is your user persona the same as your buyer persona? How do you know?"
If you're still trying to figure this out for your business/social enterprise, please reach out by applying: firstname.lastname@example.org (please indicate the Subject: My Persona)
SEIP Mentor will pick 2 teams (2 different businesses/social enterprises ideas), and you will receive support to build your customer persona. You will be guided through the Persona Canvas tool and receive a set of PDF Notes to help you through the process. Closing date: Please email to apply by 30 July 2020.
This is a critical part of any business, let alone for-profit social enterprise and sustainable enterprise, knowing your client/customer is essential for any founder or team to firmly grasp.