Jodee Lim (Singapore)

Updated: Sep 30, 2020

She has a deep passion in creating user-centred experiences. She applies UX principles (Design Thinking), to solve problems in the process of developing an engaged online community

* Experience in an applied research setting, including experience integrating user research into product designs and strategy.

* Experience collaborating with multidisciplinary UX and/or product teams (visual, interaction, UX research, engineering, UX writer) on technical implementation

Professional Experience

- 18+ years international working experience

- International Marketing Communications strategy planning and implementation

- Passionate about building Digital Communities and the topic on #sustainability #education #edtech

- UX Design, Persona Canvas, Content Generation & Craft

- Usability testing, Visual design

- Experience with version control system, such as Github.

- Design tools: Figma, Sketch3, Adobe Photoshop

- Prototyping and App Build Testing (UI/UX: Work closely with designers to implement clean and beautiful designs on the frontend.

- Work with product managers and backend engineers to provide maximum value to the end-user, user experience)

- A/B Testing

- Online Campaign Design, Implementation and Management

- Analytics (Growing digital community organically)

- Full english professional proficiency (Bilingual: English, Chinese)


- International Team/Project Management

- Digital Branding B2B/B2C, B2G

- Government levels through integrated marketing communications techniques such as strategic public relations, branding, webinar public speaking

- small to medium-enterprises business administration and organization, business development

- Online communities building


She seriously think the impact of human consumption on ecological resources is one of the primary reasons why the circular economy becomes a crucial step for businesses to embrace, instead of following the take-make-waste approach.

She is constantly looking to contribute her skills and strengths towards meaningful work that is building emotionally resilient individuals who are able to navigate the complex landscape of conflicting goals and dissonance to one of prosocial behaviour that promotes human attainment of a better quality of life.

"Future of Wood" Hack :

Prize: 2nd Runner up

Copernicus Ocean Hack:

Special Prize: Astropreneurs 2019

Project Waves - Scientific and user submitted data correlation

Interests: Education Technology, Sustainability, Mental Healthcare Recovery Colleges, Peer Support


Jodee Lim

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